Social media marketing is a staple for businesses and has become more critical than ever for brands to get their acts together. Working as a social media strategist for the past six years has given me an opportunity to work with many clients that take social media...

Is your business on Instagram? Are you curious about what to post? To discover how to use images on Instagram, listen to Peg Fitzpatrick's Podcast! She is the co-author of The Art of Social Media: Power Tips for Power Users, which she wrote with Guy Kawasaki. She is...

Instagram? For Business? Seriously? That was my thought as I embarked on a journey to investigate if it was truly possible to leverage the ever-growing social media platform into a measurable source for ROI. The first problem I saw was that Instagram only allows one...

Do you advertise on Facebook? Wondering why some of your Facebook ads aren’t working? If your Facebook ads aren’t delivering the results you hoped for, looking at specific aspects of your campaign can help you determine why. In this article, you’ll discover 10 tips to...

Are you using the Boost Post button on Facebook?  Are you getting the results you want from boosting your posts?  In this article I’m going to show you my strategy and results for using Facebook boosted posts in my ad campaigns. Many people are only using the Boost...

Do you use social media to keep existing customers engaged with your business? Interested in effective ways to strengthen those relationships? Social media marketing can help deepen your connections with existing customers so they continue using your product or...

Successful sales reps pay attention to their sales funnel as social integration can happen 365 days a year, 7 days a week, 24 hours per day. Sales reps must start shifting their mindset when it comes to prospecting in a digital business world. I set the business table...

Do you share images in your social media marketing? Wondering if you’re violating copyright laws? With a bit of information, you can learn to protect yourself and your business from a copyright infringement lawsuit. In this article, you’ll discover five tips to help...

In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome -- and according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By...

I'm seeing a lot of gripes about Facebook lately. People are saying Facebook is dying because of the new restrictions on the news feed and the drop in Reach. Some "experts" are even claiming there's no longer a reason to even have a Facebook business page. Facebook is...